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Axent Embroidery produce customised embroidered and printed clothing for corporates, schools and universities, alongside groups, clubs and associations. They also make clothing that is specific to trips and tours, so if your sports team or dance troupe is planning an excursion or competition tour, then Axent can produce fun and exciting items that will help to promote group cohesion and increase team spirit. Axent has been looking to redevelop their website for a while to keep up with growth and to make it easier for customers to view and order products online, however they have been so busy that it has been hard for them to find the time. Eventually it became imperative that Axent addressed this issue, so they contacted Dorset Web to undertake the long-overdue task of building an up-to-date e-commerce site.
Axent wanted customers to be able to view their full range of base products before contacting them for a quote for personalised embroidery. The new system not only enables customers to view products but uses form pages for both simple and detailed enquiries. We also built our Net-sell e-commerce system into the site to make ordering of their high quality branded products even easier. Our ordering systems are innovative and intuitively designed, yet are easy to use and feel familiar to the end user. This not only helps to ensure that prospective customers stay on the site long enough to secure a purchase but also boosts Search Engine Optimisation (SEO) by encouraging "click-throughs" and increasing traffic. A good e-commerce site will also promote brand loyalty, as fast, efficient and above all safe online transactions, ensure that customers to feel confident to come back time and time again.
Another feature that we have included in Axent's website is that it is "responsive". This means that it adapts to different kinds of devices from PCs to MacBooks, mobile phones to tablets. Building Axent a "responsive website" has not only enabled ease of viewing for customers on the move but has also helped SEO by adhering to the "30 second rule" of usability. In other words, a simple website that is easy to view and navigate on all hardware and platforms will encourage users to remain on the site. This factor, combined with an uncomplicated online payment system using a choice of either Sage Pay or PayPal, makes for a site that is as user friendly as possible.